WHAT IS SEO?

Search Engine Optimization is one of the leading and most effective types of advertising. It is a crucial component responsible for bringing targeted traffic to your website, leads to inbox and calls to your phone. Studies show that nearly 90% of all consumers go online first to start shopping for a product or service. When online the majority of all shoppers don’t look past the first page of search results.

To have a successfully optimized site many factors need to be considered. For example the age of your website, how long you have reserved your domain name for, the links that point toward your website, the keywords that you are targeting, the page titles, and your image tags just to name a few. Having an optimized site can mean the difference between being on the first or fortieth page of search results.

HOW DOES IT WORK?

RESEARCH
We begin with in-depth keyword research. The goal is to find the best keywords and phrases that will not only bring you traffic but also bring you the target demographic that you are looking for. Once we have a list of words and phrases compiled we will work with you to decide on the best words that define your target customer.

DEVELOP
Next we will begin the On-Site Optimization process. Throughout this stage of optimization we will creatively and strategically develop a navigation path for visitors and search engines alike to follow. We will create page titles, image tags, alternative text, a site map and much more that will all contribute to the success of your optimization campaign. Some of these items are not visible to the average visitor but are exactly what the search engines need to know who to send to your website.

To ensure a higher search engine rank, we will also go through every section of your content and optimize it with correct keyword density. Search engines “crawl” your content to ensure that they are sending visitors to a relevant and useful page, so we model each page with their specifications in mind.

Lastly, we will develop a link management program that works for you. Link Management is the process of building inbound links to your website that all contain specific keyword anchor text. The anchor text is the key to driving targeted traffic to your site. From an optimization stand point a link can be thought of as a popularity vote. The more popular you are the better.

ANALYZE
Each site is followed diligently and reviewed often to ensure that the best keywords and phrases are being used and that the best traffic is being reached. Search engine Optimization is an investment that will continually help your site and business grow. It is an ongoing initiative similar to advertising your business in a magazine or on online banners. It helps create awareness and recognition of your brand, and in many cases can have a much larger return on your investment.

Search Engine Optimization Packages

On-Site SEO

In today’s competitive online market all sites should be equipped with the basics in order to succeed in and optimization campaign. This package is best when grouped with on (or all) of the items to the right.

Package includes:

Image Tags

Page Titles

Description Tags

Meta Data

Google Analytics

Creation of Site Map

Footer Text (linked)

Keyword Research

Keyword Density Management (Perfect combination of the right number keywords and the right number of words in general per page to make your site most effectively optimized)

Content Re-write (if necessary)

Separate product/service pages

Bold keywords

Linked keywords

Navigation Optimization

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Directory Submissions

To acheive optimal results we reommend that On-Site Optimization is a part of any of the following link management packages.

Package includes:

400-500 directory submissions**

Effective anchor text

400-500 inbound links

Perfect solution for a quick boost to a new or improved website

**limit one time use/ URL

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Article Submissions

To acheive optimal results we reommend that On-Site Optimization is a part of any of the following link management packages.

Package includes:

7-10 article submissions to various high profile PR websites

Effective anchor text

Each article links back to site

Perfect for less competitve key words and phrases

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Monthly Inbound Link Building

To acheive optimal results we reommend that On-Site Optimization is a part of any of the following link management packages.

Package includes:

Effective anchor text

100-200 inbound links/month

Minimum of 2000 links/year

Perfect for a highly competitve SEO strategy

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1 Year Full-Service SEO Campaign

Basic On-Site Optimization

Image Tags

Page Titles

Description Tags

Meta Data

Google Analytics

Creation of Site Map

Footer Text (linked)

Keyword Research

Keyword Density Management (Perfect combination of the right number keywords and the right number of words in general per page to make your site most effectively optimized)