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Creative Logo Design

A logo is a representation of your brand promise to your customer, that helps create consistency and recognition of your brand. A logo is one of the first brand elements that you should work with a designer to create. It should go on every marketing tool that represents your business – from your contracts and promotional pieces to your business cards, signage, forms, website, blog, packaging and even your stationery. A well-designed logo defines your brand personality, leaves a lasting impression and reminds potential clients about the benefits you offer.

There are many factors to consider when going through the logo design process:

The Fonts -

It’s not always necessary to have a graphic or icon in your logo. Think about Google, Coca Cola and CNN – all very recognizable and unique but none of them contain a graphic. There are many options when it comes to selecting a font that represents your brand. Are you looking for an elegant script (cursive) font? How about a professional serif font, or even an edgy-modern san-serif font? Fonts help give your logo (and overall branding) personality and should be consistent throughout all branding pieces.

The Graphic –

 If you decide that a graphic or icon is something that you want in your logo, it should be unique and not too literal. If you are a photographer, and you have the word “photography” in your logo, people already know you are a photographer – you do not need to have a camera in your logo. Instead use a graphic that represents what makes you different. People appreciate originality and you’ll get noticed because of it.

The Usability -

 Determine how you will use your logo. In many cases a beautifully detailed logo is designed, but is not even recognizable when scaled down to fit on a business card, or web banner. So think about where you will be using your logo now and in the future and talk to your designer about this before getting started. Also consider the orientation of your logo. Do you need a horizontal logo for the sign on the exterior of your storefront? Maybe you need something square, round or vertical. Whatever your needs may be, be sure to talk through them with your designer so that you get exactly what you are looking for.

The Color -

 Colors matter in branding. A recent study out of The University of Loyola, Maryland showed that color increases brand recognition by up to 80 percent. When selecting your colors think about your target demographic, about your product and about your brand promise. Colors evoke feeling and emotion so talk with your designer about how you want your target demographic to feel when they see your brand, and they will be able to help guide you to the perfect color palette for your logo and brand.

Once you have a professional logo it will be working for you all the time. It will show potential clients that you have invested in brand identity and polished your business. It will create a sense of stability and confidence in every client's purchasing decision, and it will help build your brand recognition.

This may seem like a time consuming and stressful challenge to take on, but developing your logo is easy when you team up with our creative and professional team. We will guide you through the branding process, provide professional feedback and create a memorable brand identity that will help set you apart from your competition.

Now that you’ve decided it’s time to take your business to the next level, take a look at our packages:

Branding Packages

Once you have selected a package, please contact us as soon as possible to check our availability. When we are ready to get started we will kick-off the project with a creative brief to learn more about your brand personality.

In a hurry? Tell us what you're looking for and we'll send you an estimate within 48 hours.

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